Following an extensive competitive media review, first reported by Campaign last September, Suntory Beverage & Food Asia Pacific (SBFAP) has awarded its media planning and buying duties to OMD across eight APAC markets worth an estimated US$65 million in business.
The multi-year remit will see OMD extend its 15-year relationship with the maker of Ribena and Boss brand coffees in Australia and New Zealand and expand it to six additional markets (Hong Kong, Indonesia, Malaysia, Singapore, Taiwan and Thailand). The outcome marks first time SBFAP has consolidated its APAC media duties with…
