Standard Chartered has selected Publicis to be its global creative agency of record. Publicis has won a three-way battle for the business and unseated incumbent TBWA, which held the business for 18 years.
Publicis Groupe will run all creative, digital, and production for Standard Chartered, as part of this remit. The account will be lead out of Singapore, which led the global pitch. Leo Burnett will be the lead creative shop on this, Campaign understands.
“Following a rigorous pitch process to appoint a global creative agency, we have made the decision to award the mandate to…
