Southeast Asia has rapidly emerged as a new frontier for the electric vehicle (EV) industry, with investment and competition heating up among global automakers. A recent surge in interest from Chinese manufacturers has particularly caught the attention of the automotive sector, leading to heightened expectations and shifts within the market.
By 2035, the Southeast Asian EV market is projected to be worth between $80 billion and $100 billion, up from around $2 billion just two years ago. This explosive growth has drawn various players, yet not without setbacks and competitive challenges.