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Home East Asia

Sol de Janeiro partners with Heinemann for Southeast Asia travel retail debut at Kuala Lumpur Airport : Moodie Davitt Report

NEWSROOM by NEWSROOM
March 21, 2024
in East Asia, Travel
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The pop-up store shines the light on Sol de Janeiro’s bestselling lines, including Brazilian Bum Bum Cream, Beija Flor Elasti-Cream, Bom Dia Bright Body Cream and Cheirosa 62 

MALAYSIA. Sol de Janeiro, part of L’OCCITANE Groupe, has made its Southeast Asia travel retail debut with a vibrant pop-up activation at Kuala Lumpur International Airport Terminal 2, in partnership with Heinemann Duty Free Malaysia.

The activation was launched in January and runs until the end of March.

The pop-up displays giant replicas of Brazilian Bum Bum Cream and other popular Sol de Janeiro products

The…



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