TOKYO, JAPAN — Creative network Dentsu has announced double appointments to bolster the expansion of its Customer Experience Management (CXM) capabilities across Southeast Asia. Sanchit Mendiratta has been appointed as Chief Growth Officer for SEA, in addition to his promotion as Managing Director of CXM at dentsu Singapore. Concurrently, Trishe Goh has been promoted to Senior Director of Growth at Merkle.
Through its data-driven CXM agency, Merkle, dentsu’s Southeast Asia cluster will serve as a center of excellence for analytics, customer data management, as well as customer…