Southeast Asian retailers are placing big bets on social media as 68 percent plan to increase investment in social commerce over the next 12 months, Shopify Inc said Thursday.
The firm said in its Southeast Asia Retail Report 2024 that social media is now the biggest driver of brand and product discovery in Southeast Asia, with more than 4 in 5 consumers (82 percent) discovering new products through social media.
According to the report, social commerce platforms are seeing staggering growth in the region, with platforms like TikTok projected to grow their user base in…
