After many failed attempts in the past to gain mainstream visibility, cricketing nations, led chiefly by India, are trying to make inroads into the American sports scene through this ongoing global tournament.
This marks the first time the US is hosting the global cricket competition, a hugely popular event in parts of the world including South Asia, Britain, Australia and the Caribbean islands that glues millions to their screens.
The 17th edition of the Indian Premier League, which took place from March to May, registered a viewership of 520 million online and 510 million on television…
