Both gaming and e-sports can offer numerous opportunities for brands to meaningfully engage with and capture the attention of Gen Z and Gen Alpha, the youthful demographics that are difficult to reach with traditional marketing.
Why gaming matters
Gaming has boomed in Asia because of smartphones, while e-sports’ popularity spiked during Covid-19 lockdowns. Gaming provides a multitude of advertising and sponsorship opportunities for brands, with players and fans accessing games across a range of platforms, devices, consoles, mobile apps, computers…
