Growing Thirst for Hydration Products in Asia Pacific

With global warming and the growing demands of modern life, consumers in Asia Pacific recognise adequate daily hydration as a top health priority.

45% of respondents in Asia Pacific perceive drinking enough water as being healthy, with those aged 15-29 accounting for the highest response

^{Source: Euromonitor’s Voice of the Consumer: Health and Nutrition Survey, fielded January to February 2024}

In response, hydration products have grown beyond the traditional categories of packaged water and sports drinks, and have expanded to include sports nutrition and powder concentrates.