Chinese outbound travellers are increasingly favouring small group
tours (20 pax and under) and customised experiences, according to Dragon
Trail International’s 2024 Chinese Outbound Travel Trade Survey.
The survey, conducted in June and July with nearly 300 respondents,
revealed that 52% identified small or private group tours as the most
popular travel product, more than doubling last year’s 24%.
Additionally, 55% noted that group tours of 11-20 participants are
currently the most popular for outbound travel.
Seeking unique and local experiences
There is a growing demand among…
