EY Future Consumer Index: Consumers in Southeast Asia (SEA) learning to live with less as realities of cost of living hit home

• 89% of SEA consumers (global 93%) are concerned about the rising cost of living
• 71% of SEA consumers (global 61%) are delaying purchases until the next big sales event
• 29% of SEA consumers (global 21%) trust AI-generated promotions and deals, highlighting the need for retailers to work on enhancing trust in technology

The rising cost of living is impacting shopping decisions among consumers across Indonesia, Thailand and Vietnam (SEA). An EY survey found that SEA consumers are worried about rising cost of living (SEA 89%, global 94%), especially when it comes…