Technology has come a long way since Dave and Amy Knotts placed their first advertisement on social media seven years ago. The IMB missionaries laughed at their first ad’s simplicity — a black screen with white text asking, “Do you want to read the Bible in your language?”
It might have been basic, but there was no arguing about its effectiveness. Within 24 hours, there were 2,500 downloads of a PDF in their language-specific Scripture. This response quickly spurred the missionary couple to delve deeper into digital engagement strategies that can take the gospel to some of the…