MUMBAI, INDIA — Continuing its rapid evolution as a Marketing X Technology X Consulting company, dentsu has announced the launch of its Business Transformation Practice, Dentsu BX, in India. Narayan Devanathan will lead the new practice, adding to his existing role as President & Chief Strategy Officer, South Asia. He will continue to report to Harsha Razdan, CEO, South Asia, while also reporting to Chris Bower, Managing Director for Business Transformation Consulting, APAC, and Yuichi Toyoda, Global Practice President for Business Transformation (BX).
In his expanded mandate, Narayan…
