{"id":10909,"date":"2024-06-03T07:56:04","date_gmt":"2024-06-03T07:56:04","guid":{"rendered":"https:\/\/asiana.network\/publicis-media-and-wavemaker-split-adobe-global-media-media\/"},"modified":"2024-06-03T07:56:04","modified_gmt":"2024-06-03T07:56:04","slug":"publicis-media-and-wavemaker-split-adobe-global-media-media","status":"publish","type":"post","link":"https:\/\/asiana.network\/zh-hans\/publicis-media-and-wavemaker-split-adobe-global-media-media\/","title":{"rendered":"Publicis Media and Wavemaker split Adobe global media | Media"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>\nUS software company Adobe has divided its global media planning and buying duties between Publicis Media and WPP\u2019s Wavemaker.<\/p>\n<p>\nWavemaker has captured billings of $250 million in the Americas and a further $100m in global customer engagement and retention responsibilities for three Adobe business lines.<\/p>\n<p>\nThe full-funnel apppointments are understood to build substantially on its previous US-only brand-focused remit. The Americas business was previously split between a number of agencies including Bamboo, Stagwell and Stickyeyes.<\/p>\n<p>\nPublicis Media will handle media for Adobe across EMEA,&#8230;<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.campaignasia.com\/article\/publicis-media-and-wavemaker-split-adobe-global-media\/483502\">\u6765\u6e90\u94fe\u63a5 <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>US software company Adobe has divided its global media  [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200,3,418,425],"tags":[],"class_list":["post-10909","post","type-post","status-publish","format-standard","hentry","category-asia-pacific","category-business","category-asia-pacific-zh-hans","category-business-zh-hans"],"_links":{"self":[{"href":"https:\/\/asiana.network\/zh-hans\/wp-json\/wp\/v2\/posts\/10909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiana.network\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiana.network\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiana.network\/zh-hans\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiana.network\/zh-hans\/wp-json\/wp\/v2\/comments?post=10909"}],"version-history":[{"count":0,"href":"https:\/\/asiana.network\/zh-hans\/wp-json\/wp\/v2\/posts\/10909\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiana.network\/zh-hans\/wp-json\/wp\/v2\/media?parent=10909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiana.network\/zh-hans\/wp-json\/wp\/v2\/categories?post=10909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiana.network\/zh-hans\/wp-json\/wp\/v2\/tags?post=10909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}