US software company Adobe has divided its global media planning and buying duties between Publicis Media and WPP’s Wavemaker.
Wavemaker has captured billings of $250 million in the Americas and a further $100m in global customer engagement and retention responsibilities for three Adobe business lines.
The full-funnel apppointments are understood to build substantially on its previous US-only brand-focused remit. The Americas business was previously split between a number of agencies including Bamboo, Stagwell and Stickyeyes.
Publicis Media will handle media for Adobe across EMEA,…
