BMW’s renewal of its $250 million media account in China with Starcom was the biggest media agency appointment in the Asia-Pacific region in November-December 2023, according to the latest figures from Campaign Advertising Intelligence.
Elsewhere, WPP’s Wavemaker retained the media business for Mentos-owner Perfetti in China, Vietnam and Thailand, worth $93 million, while Omnicom’s Hearts & Science won Chery Jaguar Land Rover, valued at $83.3 million in billings.
Despite some major new business deals, the overall picture remained largely…
