Skintific, which was launched in Indonesia in 2021, is one of several Chinese-made skincare brands that have been making rapid inroads in Muslim dominated markets such as Indonesia and Malaysia in recent years due to their low prices and perceived high quality.
Yet many of these brands appear to downplay the fact they are manufactured in China in favour of presenting themselves as local products made specifically for the Indonesian and Malaysian markets, an analyst says. Such positioning would allow them to sidestep concerns about safety and halal certification that other Chinese-made…
